Heatmap, a NYC-based provider of a data analytics tool for e-commerce websites, raised $4M in Seed funding.
The round was led by Vine Ventures, with participation from Hawke Ventures, Pari Passu Venture Partners, el cap, and Mu Ventures. They joined Codie Sanchez (Contrarian Thinking Capital), Power One Capital, Quikr, and innovative marketing experts like Nik Sharma (Sharma Brands), Oliver Kenyon & Andy Haskins (Conversionwise), the co-founders of gr0, and more.
The company intends to use the funds to drive growth and launch a custom-built AI model that delivers direct recommendations for website improvements.
Led by CEO and Founder Dylan Ander, and Chief Marketing Officer Chase Mohseni, Heatmap provides an on-site analytics platform that combines revenue to every pixel on every page of a given website, enabling users to optimize for buyer behavior instead of site traffic.
FinSMEs
14/08/2024