OW Smell Made Digital, a London, UK-based providing digital platforms for creating and delivering scents, raised $2.2M in Pre-Series A funding.
The round consisted of £1.5M Parkwalk Advisors, and a £0.7M grant from Innovate UK.
The company intends to use the funds to conduct extensive validation studies for sleep interventions, train its AI algorithms using biofeedback and commit additional investment in IP to complement its multiple granted and pending patents relevant to Sleep Tech and other markets.
Founded in 2019, and led by CEO Dr Emanuela Maggioni CEO, CTO & Co-Founder and Professor Marianna Obrist, CSO & Co-Founder, as a spinout from the University of Sussex and associated with University College London, OW has developed proprietary technology to redefine the way humans experience smell. OW is providing digital platforms for creating and delivering scents. The startup has successfully combined Artificial Intelligence and scent databases with new hardware to ‘print’ smells.
FinSMEs
08/08/2024