SportAI, an Oslo, Norway-based B2B sports technology company, raised $1.8M in Seed funding.
The round was led by Skyfall Ventures. Other participants included Norwegian pension fund MP Pensjon, Dekel Valtzer (ex-pro tennis player and AI startup founder) and Sverre Munck (ex-EVP at Schibsted).
The company intends to use the funds to scale its technology development, expand the team and increase market penetration.
Founded by ex-NCAA tennis player Lauren Pedersen (CEO), Felipe Longé (CTO) and Andreas Thome (Board Chairman, ex-CEO of Play Magnus) alongside tech-startup heavyweights Espen Agdestein (Board member), and Trond Kittelsen (Head of Commercial and tennis app founder), SportAI analyses players’ technique in real-time, such as their golf, tennis or padel swing, before delivering instant, personalised feedback for improving performance. Using machine learning, computer vision and biometric technology, an individual’s technique can be instantly compared to thousands of other players, including top sporting professionals, with objective and precise written and visual analysis. As a platform, it offers automated data-based analysis to millions of players, a service typically only affordable for professional players with access to performance analysts. Broadcasters can also use the technology to enrich their live sporting commentary, enhancing fan experience with instant technique analysis, while equipment brands can use it for product recommendations based on a player’s personal technique.
FinSMEs
19/08/2024