Userled, a London, UK-based AI-powered startup transforming how B2B companies create and manage personalised marketing campaigns at scale, raised £4M in Pre-Seed funding.
The round was led by LocalGlobe, with participation from Dig Ventures.
The company intends to use the funds to continue hiring talent to build martech products.
Founded in 2023 by CEO Yann Sarfati and CTO Tristan Saunders, Userled is a no-code interface and AI-powered platform automating the creation and distribution of tailored, branded marketing campaigns quickly. Userled automates the distribution of personalising marketing experiences across all ad and email platforms, empowering revenue teams with person-level engagement insights without cookies.
Customers can deploy multiple personalised campaigns across all their target platforms from email, Linkedin, Meta and more. Also, because it integrates with existing CRM systems and major IP reveal providers, they can track engagement, end-to-end journeys and conversion in real-time.
Userled has built a Cookieless Fingerprinting and Identity Layer that enables a full view of their behaviour at the account and contact level, all while being fully GDPR and CCPA-compliant. This will prove critical in the wake of Google, Apple and other tech companies disabling the use of third-party cookies later this year and into 2025.
The company has already served firms like Wayflyer, Deel, Onfido, Encord and Elastic.
FinSMEs
09/08/2024