For most products and services on the market, the branding and sales processes are completely separate from the creation and production processes.
Today we are going to look in detail at the dynamics and advantages, also from an SEO perspective, of this distinction known as white label SSP affiliation.
Definition of white-label affiliation
Starting a business in any industry, whether online or not, is challenging because the market is huge and has many players. The change from seller to customer is the last part of a long process that involves studying, creating, investing, testing, making, and delivering a product.
It takes a lot of money to get started, but even that doesn’t eliminate the risks involved. In this situation, if someone wants to start a business and has good money to invest, they should think about starting a business using white-label affiliation for several reasons.
White-label affiliation alludes to the technique of buying and rebranding items and services made by a third-party company, plans to exchange them beneath one’s claim title and make a profit. To simplify through a practical example, let us consider an emerging fashion brand eager to enter a niche market with customized sweatshirts and T-shirts. Through a white-label affiliation contract established with a third-party company dedicated to producing unbranded clothes, the fashion brand can later “make these it’s own” before marketing them in its own name to the public.
Branding helps some companies, which are the best at what they do, sell a lot just by being well-known. They can do this without needing to make their own products.
What are the advantages of this affiliation?
There are many benefits to white-label Supply Side Platform partnerships. Let’s look at a few of them and talk about each one.
- Less investment: As mentioned before, starting a business with the help of a strong and well-established network helps lower costs and reduces the risks of taking a big risk.
- High-quality products and services: By producing a lot of items and investing a lot in research and development, you can provide the franchisees and customers with high-quality products that are hard to find with other methods at a good price.
- No investment in research and development (R&D): This connects to the last point. Not having an R&D sector saves a lot of money both now and later, without giving up on quality and technology improvements that could be done by your own team. At the same time, the skills needed for a white-label partnership only include marketing and selling products, making it easier for people to start this business.
- Less responsibility in after-sales: dealing only with the final part of the production and sales cycle, affiliate companies do not have direct responsibility for a product malfunction, recall, or warranty. Of course, it will be necessary on their part to know how to converse with the customer and accommodate his or her requests, but the “living” costs of after-sales will still be borne by the manufacturer.
What to do with competition for the same products?
Except in a few special cases, the manufacturing company does not set limits on the number of brands with which it signs white-label affiliation contracts. It can sometimes happen that two different brands end up competing with each other, accidentally selling the same products coming from the same plant. What should we do in such cases?
Given the crucial importance of white-labeled SSP in marketing product presentation and sales skills for an affiliate business, the first thing to do is to take action in this area. Increase investment in a marketing strategy to improve its efficiency, in short, make sure that one’s voice reaches the target audience sooner and more strongly. In this sense, an accurate lead generation strategy can segment audiences and maximize the performance of individual content through targeted mailings.
Secondly, despite a common agreement with the manufacturer, it is always possible to diversify the product through special requests and the addition of features that can make it stand out; always considering the apparel industry to give a practical example, a wider color palette or more attention to less common sizes (XXS or XXL) can sometimes make a difference.
Using white-label affiliations for SEO
So far, TeqBlaze discovered white label affiliation from a more general point of view, highlighting its features, advantages, and possible pitfalls common to all those who use it. The last paragraph, however, aims to be more dedicated to the world of digital marketing, specifically affiliation from an SEO perspective.
While it is true for a business to start by collaborating with an already established third-party business, the same argument can be made in parallel when it comes to search engine optimization of content. In fact, in the case of ranking on already “occupied” keywords, starting from scratch and building enough of a reputation for Google to end up on the first page would require not only exorbitant investments but also years!
White-label affiliation, even in this context, plays a crucial role. Taking a case study published on Semrush’s blog, it is possible to see how, through a defined strategy and efficient investments, it is possible to reduce the time and cost of getting a good ranking. The results can be very different based on the keyword and industry you choose. However, in a busy area like travel agencies, the outcome in this case is almost amazing.
To earn money through white-label partnerships, it is important to choose a reliable partner who can meet your needs and the needs of your customers. After completing this step, a good marketing plan and improvement strategy will take care of everything else.
Conclusion
In an increasingly digital world, integrating white-label affiliations with SEO strategies can further enhance visibility and competitiveness, enabling businesses to achieve quicker and more cost-effective rankings in search engines. Ultimately, white-label affiliation provides a powerful edge in sales, allowing businesses to capitalize on existing resources while building their brand’s presence and profitability.