Brilliant, a San Francisco, CA-based global provider of impactful corporate gifting and branded merchandise solutions, received a majority investment from New Heritage Capital.
The investment was structured using Heritage’s Private IPO® solution, which leaves operating control in the hands of current Brilliant management while providing the financial flexibility to accelerate future growth.
Terms of the transaction were not disclosed.
The company intends to use the funds to expand its business reach.
Founded in 2015 by Millie Tadewaldt, CEO, and profitably boot-strapped since inception, Brilliant offers a broad suite of corporate gifting and branded merchandise solutions, powered by its proprietary, industry-leading technology platform, and a global fulfillment infrastructure providing worldwide reach to its customers.
FinSMEs
24/09/2024