Buyerlink, a Walnut Creek, CA-based online auction marketplace for performance-based marketing, raised $41M a debt facility with Citigroup.
This new financing arrangement bolsters the company’s capital structure, enabling it to continue to pursue growth strategies both organically and through strategic acquisitions.
Buyerlink is an online auction marketplace for performance-based marketing. Its patented technology allows businesses to access hyper-targeted consumer demand at any scale. Offering Enhanced Clicks™, qualified leads, inbound calls, transfers, call-verified leads, and pre-set appointments, the company enables businesses to meet customers where they are. Its platform is category-agnostic, and currently serves the automotive, home services, home warranty, insurance, legal, real estate, and solar sectors.
Buyerlink is fully owned by One Planet Group and aims to support strong business ideas while building an ethos that helps improve society and gives back to communities.
FinSMEs
10/09/2024