Cohora, a Boston, MA-based customer activation and engagement platform company, raised $2.5M in additional funding.
The round was led by Volition Capital and PJC.
The company intends to use the funds to accelerate its growth by bolstering sales and marketing efforts, continuing product enhancement and supporting early customers in the cosmetics, fashion and travel sectors.
Led by CEO Manu Mathew, Cohora enables e-commerce brands to drive customer movement by creating loyalty from the very first transaction. Through actionable engagement activities that amplify customer lifetime value, it helps companies add incremental revenue, reduce acquisition costs, and ensure sustainable growth by building long-term customer relationships. The platform supports a customer-centric strategy by collecting all customer interactions, preferences, engagement activities, reviews, and transactions, at the customer level to provide actionable insights that drive experiences.
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