Crackle Technologies, a Singapore-based company providing technology for data analytics and predictive modeling, raised USD1.7M in funding.
The round was led by We Founder Circle and AC Ventures. Other investors included founders of Impetus Technologies, Sunicon Ventures, Global DeVC and Misfits Capital. Importantly, founders of publishers like Ludo King, Dainik Jagran, Amar Ujala and others joined as investors.
The company intends to use the funds to build AI based products to help publishers optimize their adtech earnings.
Co-founded by Harsh Mittal, Shashank Dudeja and Jaivir Singh Nagi, Crackle provides proprietary tech that applies advanced data analytics and predictive modeling to optimize publisher’s ad revenue, automate workflows, and deliver exceptional user experiences.
Since its launch in 2023, the company has gained traction generating returns for publishers impacted by lower monetization and the dominance of major tech platforms.
FinSMEs
11/09/2024