FeedbackNow, a NYC-based company which specializes in operational analytics for physical spaces, raised an undisclosed amount in Series A round.
The round was led by Motivate VC, Uncorrelated Ventures, and AI Growth Capital Partners. The group purchased the company out of Forrester, the previous owner, as part of the round. Steve Peltzman, a former Forrester executive, will serve as the company’s CEO.
The company intends to use the funds to expand operations and its development efforts.
FeedbackNow provides an operational analytics platform for physical spaces. The company currently focuses on three key verticals:
- Healthcare,
- Convenience Stores, and
- Travel/Entertainment.
In addition to the new capital, the company is announcing the rollout of their new platform, which is able to ingest data from hundreds of sensors that measure real-time data and traffic through physical locations like stadiums, airports, hospitals, and convenience stores. By normalizing the data and building dashboards that correlate activity with customer satisfaction and spend, the new platform helps companies optimize labor costs, customer experience, and revenue. It also provides alerts, analytics, and predictions for best actions so that companies can understand and optimize everything happening in their spaces.
The company has more than 250 customers, across 40 countries.
FinSMEs
18/09/2024