PureSpectrum, a Westlake Village, CA-based market research technology company, added Phil Ahad as Chief Innovation Officer (CIO).
This new C-level position will be dedicated to driving innovation and strategic growth through Artificial Intelligence. PureSpectrum will be making significant investments in AI, particularly Generative AI, over the coming year.
Throughout Ahad’s career, particularly his recent tenure, he has held pivotal roles including Chief Digital and Product Officer where he led global teams in transforming traditional market research through digital innovation, automation, and agility. Ahad has a track record in product development, go-to-market strategies, and driving revenue growth by products to meet real-time consumer insights needs.
Founded in 2015, PureSpectrum is a market research technology company that empowers insights professionals with a programmatic marketplace and sample management platform that streamlines online surveys, facilitating interviews annually. The company has invested in innovative technology solutions since its inception, from the initial creation of its marketplace to the continuous core AI improvements of its fraud-fighting feature suite: PureScoreTM, PureTextTM, and PurePriceTM. Further investments will be made in new AI technology, expanding the solutions stack.
FinSMEs
04/09/2024