Quorum, a Burlington, VT-based provider of a unified data optimization platform for marketers and publishers, raised an undisclosed amount in Seed funding.
Backers included Crush Ventures and Dudley Fund.
The company intends to use the funds to accelerate growth and innovation in alignment with market demand.
Led by CEO Ezra Doty, Quorum is used by marketers and publishers to understand in-store consumer shopping behavior, build targeted advertising audiences, attribute media exposure to physical store visits, and execute hyper local media campaigns that predictably drive actions, outcomes and commerce. The company’s advanced data capabilities allow advertisers to deliver highly targeted, measurable CTV campaigns to reach specific audiences, regardless of where they are watching content.
These technologies are offered separately or bundled together as a managed service.
FinSMEs
26/09/2024