Reform RX, a Belfast, Northern Ireland based company that digitally connects Pilates reformers, raised $5.1M in funding.
The round was led by Clarendon Fund Managers, the equity fund manager for the Investment Fund for Northern Ireland.
The company intends to use the funds to accelerate its expansion and drive further development of their already patented technology to further enhance Pilates personalisation and mind-body connection, for a more holistic user experience.
Led by Yvette McGaffin and Neal McGaffin, Reform RX is a connected fitness Pilates equipment company whose model is enabling users to participate in streamed on-demand classes, connect to wearables, and receive meaningful workout metrics. Designed for versatility, it integrates into various locations, including boutique studios, gyms, hotels, corporate venues, and direct-to-consumer settings.
The company, which generated $1M in revenue within two weeks of launch and sold out its initial product line in the first quarter of 2023, also operates a boutique reformer studio in Corona Del Mar, Newport Beach CA. The reformer is available in 13 countries and can ship worldwide.
FinSMEs
18/09/2024