rEvolution, a Chicago, IL-based company which specializes in sports marketing, acquired WePlay, a London, UK-based performance-driven marketing agency specializing in sports and entertainment.
The amount of the deal was not disclosed.
With the acquisition, rEvolution will expand its global influence and deepen its expertise across key markets, further bolstering presence in the UK and EMEA regions.
Led by John Rowady, founder and CEO, rEvolution is a sports marketing agency for brands comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce sponsorship and marketing campaigns for brands and rights holders throughout the sports industry. Established in 2001 and globally headquartered in Chicago, rEvolution now operates across North America, Europe, the Middle East, and Asia.
Founded in 2012 by Chief Executive Officer Luca Massaro, WePlay is a fan engagement, direct-to-consumer marketing and monetization platform with established clients in the US, Europe, Middle East, and Asia, including UFC, UEFA, FIFA, Paris Saint-Germain, Ironman, LaLiga, AC Milan and SailGP. In five years, WePlay has generated $400 million in new revenue for rights holders in sports, highlighting its substantial contribution and industry impact.
FinSMEs
29/09/2024