Better Earth, an Atlanta, GA-based company which specializes in sustainable foodservice packaging solutions, acquired Betterbin, a Wisconsin-based Software as a Service (SaaS) platform that optimizes recycling and composting education for consumers, retailers and businesses.
The amount of the deal was not disclosed.
This acquisition bolsters Better Earth’s mission to create a regenerative circular economy by providing tech-driven solutions that divert food packaging waste from landfills, improve compliance with solid waste regulations and meet local sustainability goals.
Led by CEO Michelle Goetsch, Betterbin specializes in curating packaging materials and waste management data, providing consumers with clear instructions on how to dispose of packaging correctly. The platform provides real-time, hyperlocal insights into what waste infrastructure is available and what materials are accepted in local recycling and composting programs.
Led by CEO Joseph Bild, Better Earth is a provider of sustainable foodservice packaging solutions, offering a full range of commercially compostable products designed to meet sustainability standards. Its product line includes a wide variety of BPI-certified commercially compostable plates, bowls, trays, containers, cutlery, cups, and lids, and many custom solutions. These products meet ASTM and EN standards for compostability, making them a viable alternative to traditional plastics and other non-renewable materials.
It is a Certified B Corporation.
FinSMEs
04/10/2024