Chartbeat, an Austin, TX-based media software platform provider, received a strategic investment from Bain Capital’s Private Credit Group.
The amount of the deal was not disclosed.
The company intends to use the funds for continued investments in product innovation and pursuit of additional complementary acquisitions.
Led by CEO John Saroff, Chartbeat offers an end-to-end media operations software platform, which provides content analytics and revenue management tools across the digital media landscape to increase audience engagement and loyalty, inform editorial decision-making and accelerate advertising and subscription revenue growth.
It is used by over 1,000 organizations including The Walt Disney Company, Warner Bros. Discovery, NewsCorp, Hearst, and The New York Times and used in 70 countries.
Chartbeat is a portfolio company of Cuadrilla Capital. Since Cuadrilla’s acquisition in 2022, the company has completed two acquisitions, Lineup Systems and Tubular Labs, to create one of the industry’s deepest media operations SaaS platforms.
Commenting on the news, John Saroff said: “We are excited to bring these solutions to market as a fully integrated platform to deliver greater value across editorial, analytics, sales and finance. Expanding our partnership to include Bain Capital, a firm with deep software and media expertise, alongside Cuadrilla, provides us with additional resources to fuel our growth and deliver the innovations our clients have come to expect from us.”
FinSMEs
07/10/2024