Hello Cake, a Los Angeles, CA-based sexual health and wellness brand, announces today the acquisition of Trigg Laboratories, Inc., a Las Vegas, NV-based company which specializes in the personal lubricants category.
The amount of the deal was not disclosed.
The company also announced today the closing of an $18M Series B funding round led by Silas Capital and Strand Equity. AF Ventures, a long-term investor in Hello Cake, also participated in the round and will join as a board observer, helping guide the brand’s expansion and growth efforts. Its total funding has now surpassed $36M.
The acquisition of Trigg Laboratories establishes Hello Cake as a vertically integrated sexual health company, poised to increase profitability, drive growth, accelerate IP ownership, and accelerate product innovation.
Led by CEO Hunter Morris, Hello Cake is a sexual wellness brand offering a line of prescription medication, supplements, lubricants and devices. All products are inspired by real couples and tested across the spectrum of sexual preferences prior to launch.
Cake’s product line is available nationwide at Target, Walmart, CVS, Walgreens, Rite Aid, Amazon and hellocake.com.
FinSMEs
15/10/2024