Optiwise.ai, a Newark, CA-based provider of an AI assistant designed for the Walmart Marketplace, raised $2.4M in seed funding.
The funding was led by StartupXseed Ventures.
Led by Deepak Goyal, co-founder and CEO, Optiwise.ai provides a comprehensive optimization solution for Walmart sellers and uses GenAI to maximize the success of product listings and ads with Walmart-specific strategies. In addition to the funding, Optiwise.ai introduced Olivia, an interactive AI assistant designed for the Walmart Marketplace. GenAI-powered Olivia identifies listing and ad opportunities, answers questions related to performance, and offers content suggestions, including keywords, titles, descriptions, and pricing while taking into account holidays and retail events including the upcoming holiday season. Olivia learns from a brand’s existing A+ content and seamlessly replicates the content to meet Walmart’s standards, ensuring brands tell a consistent brand story across marketplaces.
Consistent with Optiwise.ai’s comprehensive solution, Olivia helps sellers ensure compliance with Walmart’s Marketplace guidelines like Item Spec 5.0 which has stricter validation rules and requires specific product attributes. Olivia automatically identifies attributes that need to be modified and assigns new attributes to ensure compliance, eliminating the need to update every product listing manually and boosting organic visibility.
The company intends to use the funds to continue Olivia’s growth and development.
FinSMEs
22/10/2024