QuestionPro, a San Francisco, CA-based company which specializes in online survey and research services, acquired Tactix, a Paris, France-based video research platform that helps companies gather deep insights about people’s experiences.
The amount of the deal was not disclosed.
This acquisition will expand QuestionPro’s suite of experience research offerings and serve as the company’s entry point into the French market. It also empowers QuestionPro’s clients to collect, analyze and share in-context insights from real participants around the world.
Led by Pierre-Alexis Bayen, Founder and CEO, Tactix is known for its flagship offering: a digital diary study method. Research participants use its mobile app to capture their in-the-moment experiences of products and services, offering customer insights and storytelling with videos or photos. The company has served innovative brands and agencies in financial services, retail and ecommerce, consumer products, transportation, media and tech industries.
Founded in 2006, QuestionPro is a provider of online survey and research services that help companies make better decisions through data. Its fully integrated online platform includes surveys, research and insights, customer experience (CX) and workforce/employee experience software. It additionally offers polling, journey mapping, employee 360s, and data visualization.
With offices in the US, Canada, Mexico, UK, Germany, Japan, Australia, the United Arab Emirates and India, it offers customers 24-7 access to trained support specialists and engineers.
FinSMEs
08/10/2024