RedTrack, a Vilnius, Lithuania-based provider of an AI-driven analytics and automation platform for media buyers, raised $3.2M in Series A funding.
The round was led by LeadVentures with participation from InstaVC, IronWolfCapital, and angel investor Balazs Gandera.
The company intends to use the funds to strengthen the product team, accelerate AI product development, and capitalise on existing inroads into the U.S. market.
Led by CEO Vladyslav Zhovtenko, RedTrack is an AI-driven automation and analytics platform that enables e-commerce media buyers to make smarter decisions and easily scale campaigns for revenue growth. Integrating with platforms like Facebook, TikTok, Google, or Shopify, RedTrack provides a full picture of campaign performance in one interface, helping buyers avoid ineffective ads and scale successful ones. Its automation turns insights into actions with AI-driven benchmarks, allowing media buyers to focus on strategy and creativity.
It serves over 800 businesses, including eCommerce shops and marketing agencies, across 100+ countries. The platform manages 60,000 ad accounts and helps generate over $2 Billion in revenue.
FinSMEs
09/10/2024