ScaleWise, a London, UK-based company which specializes in supporting venture-backed tech companies to accelerate capital-efficient growth through go-to-market insights and talent, announced the acquisition of Pug & Bear Ltd., a marketing and strategy consultancy.
The amount of the deal was not disclosed.
With the merger, ScaleWise and Pug & Bear will deliver a diagnostic-driven approach to aligning GTM strategies, ensuring venture-backed software companies secure the funding they need at higher valuations. By unifying sales and marketing under a data-informed framework, ScaleWise’s expertise will support the reverse of the downward trend in startup success and drive the next wave of growth.
Its new offering will feature:
- Data-driven diagnostics.
- Interim leadership solutions.
- Permanent GTM team build-out.
Founded by SaaS marketing expert Munya Hoto, Pug & Bear is a marketing and strategy consultancy specialising in SaaS across industries like DevOps, Cybersecurity, and HRtech.
ScaleWise helps B2B tech companies optimise their GTM strategy and secure the expertise needed for capital-efficient growth. Focusing on sales, marketing, customer success, partnerships, and revenue operations, it offers tailored solutions, including diagnostics, fractional leadership, and permanent GTM hiring. By leveraging its extensive scaling experience, network, and flexible model, the company enables startups to build teams quickly, avoiding costly hiring mistakes and achieving sustainable growth.
FinSMEs
18/10/2024