Tray, a Miami, FL-based provider of cloud-native enterprise-class POS systems, received a strategic investment from Alraedah Finance.
The amount of the deal was not disclosed.
The company intends to use the funds to accelerate its growth and development.
Led by CEO Peter Kellis, Tray is a provider of cloud-native enterprise-class POS systems for the hospitality industry. It aims to empower businesses to operate more efficiently, increase revenue, and provide a better experience for their customers. Its system is used by hospitality businesses of all sizes and types, including full service and quick service restaurants and family entertainment centers.
Alraedah Digital Solutions, a division of Alraedah Finance, will provide additional resources and expertise in data analytics, product development, and third-party integrations. The two parties launched an exclusive reseller agreement in 2023 to power small- and medium-sized enterprises (SMEs), as well as larger Enterprise customers across various industries in the Middle East & North Africa region with POS Solutions, sometimes referred to as Electronic Cash Register (ECR) Solutions in the region.
As the exclusive reseller of TRAY POS in the MENA Region, Alraedah resells, configures, and supports the TRAY solution, which is available in English as well as the local language and currency, making the solution accessible and turn-key for end customers. TRAY-branded financial products are also slated for development including TRAY Capital and TRAY Pay. Given the flexible technology TRAY offers, the same can be done in other international markets with ease.
FinSMEs
03/10/2024