Appcharge, a Tel Aviv, Israel-based provider of a platform that enables gaming app developers to sell virtual goods directly to players bypassing app stores, raised $26m in Series A Funding at a $100m valuation.
The round was led by Creandum with participation from Supercell, Bitkraft Ventures, and Moneta Ventures as well as previous investors Play Ventures and Glilot Capital.
The company intends to use the funds to expand operations and its development efforts.
Led by CEO Maor Sason, Appcharge is a provider of a direct-to-consumer platform for mobile game publishers to scale paying user growth. It provides publishers with the capabilities to build customizable web stores using own brand assets, and optimize player retention through a library of personalized gamified offers, monetization and AI-driven features.
Publishers that use it as their Merchant of Record additionally become financially compliant worldwide in minutes, gaining support in over 500 payment methods, 80 currencies, and more.
FinSMEs
26/11/2024