Divi Scalp & Hair Health (Divi), a Dallas, TX-based hair brand, has secured a minority investment from Norwest.
The amount of the deal was not disclosed. Sonya Brown, Norwest general partner and co-head of the firm’s Growth Equity team, will join the Board of Directors.
The company intends to use the funds for its international expansion, domestic scale in key metro areas, and deepen the brand’s established relationships with key retailers, including Ulta Beauty, Ulta Beauty at Target, and Amazon.
Founded by Dani Austin, Divi offers a wide range of scalp-first products, including shampoos and conditioners, a treatment mask, and a dry shampoo. The brand launched at Ulta Beauty in late 2022. In July 2024, the brand deepened that relationship, expanding its distribution to include all Ulta Beauty at Target doors.
Dani Austin and her husband, Jordan Joseph Ramirez, who served as CEO and now holds the role of chairman, both plan to remain actively involved in the next chapter of the Divi story as the brand scales to a household name.
FinSMEs
13/11/202