Fresho, a London, UK-, Melbourne, Australia- and Aukland, New Zealand-based fresh food technology platform provider, raised $17M in Series B funding.
Backers included Geoff Tarrant. Tarrant, who also served as director of ASX-listed Adbri, will join Fresho’s Board of Directors. The round brought total investment to date to $50M.
The company intends to use the funds to accelerate its investment in AI and emerging technologies, while driving further growth in the UK, Ireland, Australia, and New Zealand. Fresho will also establish on-ground presence in the US market in 2025, building on launches with customers in Texas, New York, and California over the past two years.
Founded in 2015 by James Andronis and Huw Birrell, Fresho provides an order management platform for fresh food wholesalers to operate efficiently and service their restaurant customers. The AI-powered system automatically converts incoming orders into structured data, while giving restaurants direct access to live pricing and availability through its app.
The platform has been adopted by Michelin-starred venues such as Wild Honey within Sofitel St James in London, Cote and Le Bernardin in New York City, and restaurants like Bennelong and Cafe Sydney in Australia.
FinSMEs
26/11/2024