Salesfire, a Middlesbrough, UK-based company providing a platform that helps e-commerce stores to increase sales, raised £2.75M in funding from NPIF II – Mercia Equity Finance.
The company intends to use the funds to incorporate its AI-powered technology into its platform and create over ten new jobs in the next two years.
Led by CEO and Founder Rich Himsworth, Salesfire provides software that creates a comprehensive profile of every individual visiting a company’s website, and uses behavioural cues to understand their interests and shopping behaviour. It enables retailers to personalise the customer experience, guide shoppers through the buying funnel to improve conversion rates, then re-engage with them and build a one-to-one relationship.
The solution is used by over 700 brands including Hamleys, Moss Bros, Select fashion, Sportsshoes.com and Trespass. The company now employs 65 staff and has annual recurring revenue of £3m.
FinSMEs
12/11/2024