SAS, a Cary, NC-based innovator in data and AI, announced the acquisition of the principal software assets of Hazy, a London, UK-based company which specializes in synthetic data technology.
The amount of the deal was not disclosed.
By integrating Hazy’s synthetic data capabilities, SAS will empower customers to innovate and conduct deep research, overcoming challenges related to data availability, access or quality.
Led by CEO Jim Goodnight, SAS provides data and AI software solutions which enable organizations to make enhanced decisions. With Hazy technology integrated into SAS Data Maker, the ability to simulate multiple future scenarios will give SAS customers a competitive advantage through:
- Enhanced innovation and research by providing access to rich, synthetic data sets that were previously out of reach, fostering new opportunities and breakthroughs.
- Faster time – to market via rapid generation of synthetic data, accelerating the development cycle for AI projects.
- Trustworthy AI systems with synthetic data processes and diverse synthetic data sets, enabling organizations to develop reliable AI systems that adhere to ethical standards.
- Increased data privacy and security by generating synthetic data that does not expose real, identifiable information, allowing organizations to operate with confidence.
- Cost savings by minimizing the reliance on data collection methods, making data for analytics more accessible.
The enhanced data solutions resulting from this acquisition will be available globally, with an initial preview expected in early 2025.
FinSMEs
12/11/2024