Lucra, a NYC-based company which specializes in social gamification technology, raised $10M in funding.
The round was led by 7GC, SeventySix Capital, Steve Kuhn (Founder of Major League Pickleball), alongside NBA MVP Giannis Antetokounmpo (Build Your Legacy Ventures), Ark Invest, Simplex Equity, Arthur Blank (Atlanta Falcons, AMBSE Ventures), Dennis Wong (LA Clippers), former WNBA president Donna Orender, tennis champions John Isner and James Blake, NFL players Zach Ertz and Emmanuel Sanders, and more.
The company intends to use the funds to accelerate product development, including the launch of a free-to-play game tailored for sports bar chains and professional teams, and new features that include social tournaments and alternative currencies
Led by CEO Dylan Robbins, Lucra is a provider of social gamification technology for consumer platforms. Its aim is to bring offline competitions online, and to create an experience for consumers and clients. Delivered via a native software development kit (SDK), clients are able to embed Lucra’s gamification engine directly into their mobile app or website. The technology facilitates low-to-no stakes competitions for cash, credit, or coupons to create a gamified loyalty experience for customers.
FinSMEs
06/12/2024