Prima, a Mexico City, Mexico-based technology-first manufacturing and supply chain integrator creating a reliable procurement experience for North American companies, raised raised USD $23m in funding.
The round brought total funding in previously-undisclosed rounds to USD $42.5m. Backers included Acrew, Quona Capital, Nazca, Greenoaks, Canary, NXTP, Picus Capital, Endeavor, Fluent Ventures, K50 Ventures, Marathon Ventures, Box Group and WTI.
The company intends to use the funds to expand its operations and business reach.
Founded by Juan Pablo Ramos, Daniel Autrique, and Patricio Servitje, Prima is a manufacturing and supply chain integrator that, through its proprietary capabilities across operations, procurement and engineering, orchestrates an ecosystem of service providers to offer a better procurement experience to its customers.
Prima optimizes cost-quality parameters, leveraging its proprietary quoting engine and a closed system of first-party and partner factories that offers customers expanded capacity and reduced lead times. The company also delivers and handles logistics to fit a wide range of trade terms. Prima tests and guarantees quality, handles all inspections, and resolves any issues that may come up along the way. The platform handles the entire procurement process end-to-end, solving design and feasibility challenges and assembling a supply chain to meet requirements and reduce operational demands on customers.
FinSMEs
09/12/2024