Waken Mouthcare, a London, UK-based oral care brand creating mouthcare products, raised £950M in Crowdfunding.
215 investors participated in the campaign via Republic Europe (formerly Seedrs).
The company intends to use the funds to expand operations and its development efforts.
Co-founded by Simon Duffy MBE and Rhodri Ferrier MBE, Waken is an oral care brand using post-consumer recycled plastics and Forest Stewardship Council (FSC) certified cardboard in their packaging. Working closely with dentists and formulation chemists, Waken has crafted a set of products including the Whitening toothpaste, the Daily Care mouthwash that delivers 12-hour protection for teeth and gums, and Dental floss that’s made in Milan from 100% recycled materials.
The company’s progresses included the following:
- £5.4m in Net sales and 3.4m units of oral care products sold to date (2019-2024)
- Net sales of £1.7m in the twelve months to 31 July 2024
- 15,000 direct to consumer customer base
- Nearly 4,000 distribution points at leading UK retailers including Amazon, Asda, Boots, Ocado, Sainsbury’s, Tesco and Waitrose
- International sales in Singapore, Malaysia, Turkey, Korea and more.
FinSMEs
20/12/2024