Snappy, a NYC-based global gifting company, announced its acquisition of Covver, a platform specializing in swag, company stores, and points-based recognition solutions.
The amount of the deal was not disclosed.
With this acquisition, Snappy will expand its presence in the swag and company store markets, offering businesses end-to-end solutions for gifting and branded merchandise. Covver’s technology, including a vendor-agnostic swag marketplace, global visual mockup generator, and AI-driven personalization engine, simplifies the creation of custom designs and enhances scalability. Combined with Snappy’s global gifting ecosystem, these capabilities empower businesses to deliver swag and branded merchandise while streamlining workflows, creating a platform for meaningful employee and customer engagement.
Led by CEO Roee Hemed, Covver provides AI-driven customization tools that allow businesses to auto-create personalized designs at scale featuring individual names, departments, or milestones.
Founded in 2015 and led by CEO Hani Goldstein, Snappy is a global gifting company that partners to over 47% of Fortune 100 companies. It has delivered more than six million gifts worldwide.
FinSMEs
13/01/2025