Bellevue, WA-based T-Mobile (NASDAQ: TMUS) has entered into a definitive agreement to acquire Vistar Media, a NYC-based provider of technology solutions for digital-out-of-home (DOOH) advertisements.
T-Mobile will pay approximately $600 million in cash, subject to closing adjustments. The transaction is expected to close in Q1 2025, subject to the satisfaction of customary closing conditions, including receipt of required regulatory approvals. Post close, the transaction is expected to be slightly accretive to EBITDA and represents additional upside to the company’s financial guidance shared during the company’s Capital Markets Day.
Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s capabilities. This includes its intelligent marketplace and technology solutions for buying, selling and managing media campaigns across a global network of more than 1.1 million digital screens provided by nearly 370 OOH media owners and serving more than 3,000 brand partner advertisers.
The deal combines Vistar’s end-to-end ad-tech platform and scale with T-Mobile’s customer insights and data. As a top marketer, connectivity provider and one of the largest physical in-store retail media network operators, T-Mobile will help marketers and advertisers reach consumers with more addressable and measurable solutions, delivering greater efficiency and ROI, while enhancing the consumer experience with more meaningful and engaging content.
Led by Michael Provenzano, CEO & Co-Founder, Vistar Media provides out-of-home (OOH) solutions that help marketers to motivate and capture attention of consumers.
FinSMEs
13/01/2025