DoubleVerify (NYSE: DV), a NYC-based provider of a software platform for digital media measurement, data and analytics, acquired Rockerbox, a NYC-based marketing attribution company, for $85M.
This acquisition will enhance DV’s suite of data solutions, advancing its capabilities in end-to-end media performance measurement and AI-powered activation. The addition of Rockerbox enables DV to empower definitive ad KPI achievement, equipping advertisers with the tools to measure, optimize, and drive real business outcomes.
The combined capabilities of DV and Rockerbox will also provide advertisers with the following benefits:
- Gain a holistic view of cross-channel performance. Centralize campaign data to understand customer interactions across open web, search, social, and CTV, and identify the most influential touchpoints driving conversions.
- Drive real business outcomes. Harness proprietary AI activation and comprehensive data assets—including customer journey insights, cost, DSP impression-level data, and trusted measurement—to improve performance and achieve key KPIs.
- Make smarter marketing decisions. Access granular, cross-channel path-to-conversion insights down to the individual ad level, enabling better budget allocation and media planning.
- Boost operational efficiency. Automate data collection, organization, and media optimization across programmatic and social channels to save time and streamline workflows.
Led by CEO Ron Jacobson, Rockerbox aggregates ad spend data across media channels and attributes conversions to help optimize media investment. Key capabilities include: centralized data collection, unified marketing attribution, multi-touch attribution, customer journey mapping, media mix modeling and incrementality testing.
Led by CEO Mark Zagorski, DoubleVerify provides an AI media effectiveness platform for global brands to strengthen the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media.
FinSMEs
26/02/2025