Buynomics, a Cologne, Germany-based company which specializes in AI-powered pricing and revenue optimization, raised $30M in Series B funding.
The round was led by Forestay Capital, with participation from Anais Ventures, VI Partners, and existing investors Insight Partners, Seedcamp, DvH Ventures, and Tomahawk Ventures.
The company intends to use the funds to:
- Accelerate global growth: Strengthen the team in Europe and expand into the US and Asia.
- Expand AI capabilities: Enhance its prescriptive analytics and autonomous decision-making features.
- Broaden industry reach: Extend its presence beyond Consumer Goods and Telco to industries like Retail, Consumer Electronics, and Consumer Healthcare.
- Enhance platform integrations: Connect with supply chain, finance, and market research ecosystems.
Founded in 2018 by Dr. Ingo Reinhardt and Dr. Sebastian Baier, Buynomics is an AI-powered SaaS platform that helps businesses optimize pricing, promotions, and portfolio strategies through large-scale consumer simulations. The company has a team of over 70 professionals from 14 nationalities and serves customers such as Danone, Unilever, L’Oréal and Vodafone in over 25 countries.
FinSMEs
24/03/2025