Infinite Reality, a Norwalk, CT-based company improving digital media and ecommerce through extended reality (XR), artificial intelligence (AI), and other immersive technologies, acquired Napster, a Seattle, WA-based online music brand, for $207M.
The newly launched Napster will serve as a social music platform that prioritizes active fan engagement over passive listening, allowing artists to connect with, own, and monetize the relationship with their fans.
Through this acquisition, Napster and Infinite Reality plan to offer artists the tools to:
- Create branded 3D virtual spaces where fans can enjoy virtual concerts, social listening parties, and other immersive and community-based experiences.
- Sell both physical and virtual merchandise, exclusive digital content, and event tickets.
- Leverage AI-powered customer service, sales, and community management agents for greater personalization.
- Access enhanced analytics dashboards to better understand fan behavior.
- Integrate gamification to increase fan engagement and loyalty.
- Leverage iR’s audience network, including DRL and top esports teams, to cross-promote and bridge fan communities.
- Offer brands sponsorships that connect with consumers.
Led by CEO Jon Vlassopulos, Napster is a provider of an independent music service that delivers over 110 million high fidelity tracks to its global subscriber base. Operational now for 20+ years, the service is currently available in 34 countries and across a wide range of connected devices from computers to cars.
Led by CEO John Acunto, Infinite Reality provides a suite of software, production, marketing services, and other capabilities that empower brands and creators to generate inventive digital experiences that enhance audience engagement, data ownership, monetization, and brand health metrics.
FinSMEs
27/03/2025