Net Conversation, an Orlando, FL-based media agency known for its data-driven approach and commitment to client success, acquired Elevate the Outcome, a specialized media buying firm known for its extensive direct-to-publisher relationships.
The amount of the deal was not disclosed.
With the acquisition, Net Conversion will enhance its ability to deliver comprehensive, full-funnel media solutions while driving increased efficiency and accountability for clients.
Elevate the Outcome is a media-buying firm known for its direct-to-publisher relationships, offering agencies and brands premium ad inventory at reduced costs. Founded by industry veteran Mike Lyons, the company specializes in securing high-value placements with full transparency and accountability.
Led by CEO Ryan Fitzgerald, Net Conversation provides datasets through Conversionomics, its proprietary MarTech platform, to relentlessly hold paid media accountable.
As part of the acquisition, Lyons joined Net Conversion’s leadership team as Chief Investment Media Officer.
FinSMEs
13/03/2025