HomeUSANue Buys Approvals Pro

Nue Buys Approvals Pro

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Nue

Nue, a San Francisco, CA-based provider of a salesforce-native revenue lifecycle management platform, acquired Approvals Pro, an Amsterdam, the Netherlands-based provider of a sales approval solution.

The amount of the deal was not disclosed.

With the acquisition, Nue will expand into new customer segments, offering businesses a streamlined, automated approval process accelerating deal velocity, particularly for complex deal structures.

Approvals Pro is a provider of an approval management solution built for high-growth B2B SaaS companies. With no-code configuration, intelligent and automated routing, and real-time visibility, it helps companies accelerate standard and complex deal cycles, maintain compliance, and scale with confidence.

Led by CEO Mark Walker, Nue provides a revenue lifecycle platform for businesses looking to manage their customer revenue lifecycles end-to-end. It helps go-to-market and finance teams accelerate sales with pricing models, and billing while delivering better visibility and analytics to finance. The company has raised a total of $40M in funding.

FinSMEs

26/03/2025

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