Popfly, a Costa Mesa, CA-based provider of a platform helping brands and creators work together, raised $2M in Seed funding.
The round was led by Rand Currier with participation from TikTok leaders and founders of Meridian Link, Right Side Up, and Farmers Business Network.
The company intends to use the funds to expand operations and its development efforts.
Led by CEO and Founder Taylor Hoekstra, Popfly is a collaboration platform enabling brands and agencies to co-create, manage, and optimize content with creators. By integrating workflow automation, data-driven insights, and a built-in creator network, it streamlines the content production process and enhances campaign performance.
The company connects brands with creators for UGC partnerships, activations, sponsorships and more as marketing shifts toward experiential, high-impact campaigns. Used by Hey Dude, Camp Chef, Merrell, The North Face, ALPAKA and many others, Popfly delivers solutions that empowers the lives of marketers and creators from around the world.
FinSMEs
18/03/2025