Redbrick, a Victoria, BC, Canada-based company that builds, acquires, and supports innovative businesses, acquired Paved, a NYC-based newsletter advertising platform connecting publishers and advertisers.
The amount of the deal was not disclosed.
With the acquisition, Redbrick will expand its offerings.
Led by CEO and Founder John McLaughlin, Paved gives publishers the ability to monetize their newsletter subscription base through relevant ad placements integrated with top ESPs like Mailchimp, Kit, and Beehiiv.
Paved’s patented native ad placement technology for email provides the ability to create native experiences by customizing every aspect of ads — including font, color, and imagery. Paved also provides advertisers with real-time publisher performance, clicks, and impressions based on verified publisher data to ensure transparency and impact. Brands, meanwhile, gain a direct line to targeted audiences through dedicated emails, sponsored placements, and blog integrations with publishers, executed through direct deals or programmatic placements.
Redbrick builds, acquires, and operates innovative companies, providing the strategic guidance and shared resources that enable them to scale. With expertise in finance, people and culture, and marketing, Redbrick accelerate the growth of its portfolio—Animoto, Delivra, Duplex, Leadpages, Shift, and now Paved—while supporting long-term sustainability.
FinSMEs
13/03/2025