Stellar Tech, a Brussels, Belgium- and Paris, France-based influencer marketing technology company, acquired IROIN, a Germany-based provider of an influencer marketing platform.
The amount of the deal was not disclosed.
The acquisition will enhance Stellar’s product offerings and accelerate its expansion in the DACH region and across Europe.
Led by CEO Mathis Betz, IROIN specializes in influencer marketing, offering advanced solutions for hundreds of agencies and brands to manage influencer relationships and track campaign performance. With a presence in Germany, Austria, and Switzerland, it has empowered companies like Spotify, Porsche and Service Plan to run influencer campaigns.
Founded by Cathy Pill and Sarah Levin Weinberg, Stellar Tech specializes in influencer marketing, providing advanced, AI-driven tools helping marketers in 30 countries to optimize their influencer marketing campaigns. Renowned for its performance and ROI analytics, it delivers actionable insights, setting the industry standard for innovation.
The company has a presence in France, Belgium, the Netherlands, Switzerland, Italy and the UK notably, and serves prominent clients such as Disney, Nintendo, Dyson, Air France and Ketchum.
FinSMEs
24/03/2025