Crisp, a Bentonville, Ark.-based provider of a collaborative commerce platform for retail data, announced the acquisitions of Atheon Analytics (SKUtrak) and ClearBox Analytics.
The sums of the deals were not disclosed.
Both companies are based in the United Kingdom and connect supply chain data across major retail chains and their consumer packaged goods (CPG) suppliers. The acquisitions bring over 120 UK and multinational customers onto the Crisp platform.
Led by CEO Guy Cuthbert, SKUtrak helps CPGs and other retailer vendors improve their business with actionable demand intelligence.
Led by CEO Mark Smith, ClearBox enhances visibility into grocery retail, food service and supply chain performance for some of the largest CPG brands in the world.
Led by Are Traasdahl, founder and CEO, Crisp is a retail data company that leverages AI to facilitate the integration, access, and exchange of data between CPG brands, retailers, and distributors, providing visibility to optimize retail sales and the supply chain infrastructure. It is used by 6,000+ brands representing more than $2.5T in retail sales across over 250K stores.
Following Crisp’s acquisitions of Shelf Engine, Bentonville-based Atlas from Advantage Solutions, and Minneapolis-based Lumidata and SetSight, these latest deals allow Crisp to provide CPG brands with unprecedented visibility into data and insights to optimize supply chain operations across major retail channels in the U.S. and the UK.
FinSMEs
10/05/2025