Glimpse, a NYC-based provider of an AI-powered end-to-end deduction management service for CPG brands, raised $10M in Series A funding.
The round was led by 8VC, with participation from existing investors YCombinator, Origin Ventures, and Informed Ventures, as well as new investor Allison Pickens, the former COO of Gainsight.
The company intends to use the funds to hire engineers and talent to work in person at its headquarters in New York City and extend its deduction management services to Walmart, Amazon, and new CPG verticals.
Led by CEO Akash Raju, Glimpse provides an AI-powered service automates deduction management, integrating with major distributors like KeHE and UNFI, and retailers like Target, to manage the entire process. The service handles the following deduction-related tasks:
- Categorization: AI automatically categorizes deductions, extracting key details like retailers and SKUs, ensuring brands maintain full visibility.
- Disputes: Glimpse AI agents and in-house experts manage disputes end-to-end, leveraging internal data and strategic analysis to build strong cases for revenue recovery.
- Accounting: Integration with QuickBooks Online and NetSuite simplifies reconciliation by mapping deductions to a brand’s chart of accounts.
FinSMEs
08/04/2025