PlayOn, an Atlanta, GA-based premier fan engagement platform for high school sports, acquired MaxPreps, a source for high school sports schedules, scores, statistics, rankings, and more.
The amount of the deal was not disclosed.
This strategic acquisition from CBS Sports, a division of Paramount Global (NASDAQ: PARA, PARAA), will transform the high school fan experience and streamline the high school sports ecosystem by providing student-athletes, coaches, and fans with an unprecedented level of engagement, coverage, and accessibility.
Current MaxPreps employees will become employees of PlayOn.
MaxPreps joined the PlayOn family of brands, which includes GoFan and the NFHS Network. Combining PlayOn’s ticketing, live streaming, and digital media capabilities with MaxPreps’ scores, data, and analysis will create a premium experience for high school sports communities nationwide. Integrating these products will increase visibility for student-athletes, improve fan coverage, and offer deeper insights for coaches, parents, and recruiters.
FinSMEs
02/04/2025