Validity, a Boston, MA-based provider of marketing success and customer data intelligence solutions, acquired Litmus, a Cambridge, MA-based provider of email optimization and testing solutions.
The amount of the deal was not disclosed.
With the addition of Litmus, Validity’s marketing success platform will provide an end-to-end experience, from contact data validation and enrichment to design, personalization, deliverability optimization, and continuous campaign monitoring, all by working with customers’ existing marketing systems and email service providers, enabling customers to generate more value from their current marketing investments.
Led by CEO Erik Nierenberg, Litmus provides solutions for workflow, create more effective emails, and get insights that can inform and improve the results of other marketing channels.
Led by Mark Briggs, Founder, Chairman, and CEO, Validity provides solutions to target, contact, engage, and retain customers effectively. Its flagship products—DemandTools, BriteVerify, Everest, Sender Certification, and GridBuddy Connect—are solutions used for CRM data management, email address verification, inbox deliverability, and avoiding the spam folder. Marketing, sales, and customer success teams worldwide use it to help them create campaigns, generate leads, drive response, and increase revenue.
FinSMEs
14/04/2025