Yoobic, a store operations platform for frontline retail teams, acquired SimpliField, a Paris, France based provider of a mobile platform for retail performance and operations.
The amount of the deal was not disclosed.
The move strengthens Yoobic’s global presence to meet rising demands across a broad spectrum of retail segments — from luxury and beauty to grocery, QSR, and consumer goods.
Founded 11 years ago by three French brothers, alumni of École Centrale Paris, who have been building technology together for over 25 years, and led by Georgeta Dumont, General Manager, SimpliField is a retail operations platform used by global leaders in luxury, beauty, fashion, and QSR. Its mobile-first solution streamlines communication, field reporting, and performance management, helping retailers close the gap between strategy and execution.
Led by Fabrice Haiat, CEO, Yoobic is a store operations platform for frontline retail teams. Its mobile app gives retail leaders and store associates the tools they need to execute, communicate, and learn — all in one place, with streamlined communications, mobile learning, and digitised task management. Over 350 retailers worldwide use YOOBIC to gain real-time visibility into execution across locations and improve customer experience. Investors include Insight Partners, Felix Capital and Highland Europe.
The acquisition positions YOOBIC — helping brands improve execution, close the loop between HQ and the field, and unlock powerful insights from frontline operations.
FinSMEs
15/04/2025