CrowdTwist, a New York City-based social loyalty and rewards platform, has raised $6m in Series A equity funding.
The round was led by SoftBank Capital and Fairhaven Capital with participation from kbs+p Ventures, Bertelsmann Digital Media Investments (BDMI) and other individual investors.
The company intends to use the funds for team building and product development.
Founded in 2009 by CEO Irving Fain, Josh Bowen and Mike Montero, Led by CEO and Co-founder Irving Fain, CrowdTwist operates a social loyalty and rewards platform that engages and activates a brand’s audience both online and offline. It also gives brands the ability to track, incentivize and reward customer engagement across any online, social or mobile channel and identify their biggest cross-platform influencers.
FinSMEs
19/09/2011