RETROFIT, LLC, a Skokie, IL-based data-driven weight loss company, has closed a $700k seed financing round.
Backers include:
Larry Levy, Chairman of Levy Restaurants,
Brian Jacobs, General Partner of Emergence Capital Partners,
Renee LaBran, Partner of Rustic Canyon Fontis Partners,
Matt Moog, CEO of Viewpoints.com,
Jai Shekhawat, CEO, Fieldglass,
Christopher Ainsley, CEO, Shoppertrak,
Ancelmo Lopes, CEO, Ameritox,
Rick Inatome, CEO, InfiLaw,
James Roberts, CEO, Chamberlain Group,
Matt Gray, President, G Bar,
Matt DiMaria, SVP, Rovi,
David Rosenblatt, Vice Chairman, Arava Power.
The company intends to use the capital to expand its operations nationwide.
Founded and led by CEO Jeff Hyman, RETROFIT provides wireless data collection devices and a personal team of wellness experts to design a tailor-made plan for weight management. Each client is assigned their own registered dietitian, exercise physiologist, and behavior coach with the target to lose 10 or 15% of their body weight and then achieve sustained weight stability before graduating from the program.
http://youtu.be/_RsXAdZi8j4
FinSMEs
15/11/2011