William Hill US, a global sports book operator, finalized the purchase of CG Technology to further expand its presence on the Las Vegas Strip.
For more than a decade, CG Technology was one of the largest licensed bookmakers in Nevada and operator of sportsbooks at seven prime Las Vegas resorts, many of them on the world-famous Strip and all within easy reach of the city’s millions of annual visitors. The company launched a mobile gaming app and in-running wagering, among other innovations.
The close of the deal – first announced in November 2019 – followed the approval from Nevada. Effective September 1st, 2020, the CG Sportsbooks listed below were acquired by William Hill Race & Sports Books:
- The Venetian Resort
- The Cosmopolitan of Las Vegas
- Silverton Casino Resort
- Tropicana Las Vegas
- Palms Casino Resort Spa
The deal does not include the CG Sportsbooks at M Resort (closed in 2019) and the former Hard Rock Hotel & Casino (closed in early 2020).
Beyond table games, slots, electronic table games, the new offerings include self-service kiosks, an expanded wagering menu featuring LIVE InPlay Wagering on the app and over the counter, and rewards club offers.
Commenting on the deal, Joe Asher, CEO of William Hill US, said:
“William Hill has long been the leading sports book operator in Nevada. This acquisition further expands our footprint, giving us a bigger presence on the Las Vegas Strip at several world-renowned resorts. It’s a very exciting time for our company as we continue to grow and introduce our offerings to new customers.”
Founded in 1934 in the UK and listed on the London Stock Exchange, William Hill PLC is one of the world’s leading betting and gaming companies, employing over 12,500 people. With headquarters in London and Leeds, the company has a national presence of licensed betting offices in Great Britain and is one of the country’s leading online betting and gaming services. In UK, those who want to play online can have a look a new slot sites with a UK license.
In 2012, William Hill established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. The company currently operates 124 race and sports books in Nevada and a mobile sports betting app. In New Jersey, the company is operating at Ocean Resort Casino, Tropicana Atlantic City, Monmouth Park Racetrack, Tropicana Atlantic City, and online with the William Hill New Jersey sports betting app. William Hill also is operating sports books in Colorado, Indiana, West Virginia, and Iowa, and online with the William Hill Iowa sports betting app. It is a licensed sports betting provider in numerous casinos in Mississippi and New Mexico, and serves as the exclusive risk manager for the Delaware and Rhode Island sports lotteries. In 2020, William Hill opened a sports book inside a professional sports complex at Capital One Arena in Washington, D.C. It has licensed operations in The Bahamas, Italy, Spain and Sweden and serves online customers in the UK and throughout the world from its digital hubs in Gibraltar and Malta. In February 2019, it completed the acquisition of MRG Group, acquiring the Mr. Green and Redbet brands.