QualSights, a Chicago, IL-based insights tech platform provider, raised $7.7M in Series A funding.
The round was led by 4490 Ventures.
The company intends to use the funds to support its strategic growth and hiring efforts.
Led by Founder and CEO Nihal Advani, QualSights is an insights technology platform that helps brands grow by generating deep and authentic insights from consumers. Its patented technology combines qualitative research with quantitative research. In addition to enabling the capture of offline behavioral data from consumers using a combination of in-context video and passive IoT sensors, the company offers a suite of AI tools as well as a presentation builder that helps brands analyze data. QualSights is used by numerous Fortune 500 clients in CPG, pharmaceutical, technology and other industries to help with product innovation, renovation, and optimization.
FinSMEs
21/11/2022