Tealium, a Del Mar, CA-basedĀ provider of enterprise tag management solutions, has received $10.5m in Series B financing from Battery Ventures.
The company intends to use the funding for further product innovation and development, as well as increase staffing in marketing, sales and account management worldwide.
Co-founded in 2008 by Mike Anderson and Ali Behnam, Tealium provides a digital marketing enablement technology that allows marketers to deploy and manage their tag-based online solutions. Its solution aims to make it easy for organizations to add, modify and remove digital marketing page tags without JavaScript knowledge.
Clients include News International, NHL, Fox Networks Group, The Finish Line, Inc., Volvo, Pepsi, Citrix, Lincoln Financial Group, TUI, US Auto Parts, etc.
In conjunction with the funding, Neeraj Agrawal, Battery Ventures general partner, will join the company’s board of directors.
FinSMEs
16/07/2012